WEB-01

NIEHS will support knowledge and e-science initiatives, to increase the consumption of data. Success will be measured by evaluation, which will be project-dependent. For example, NIEHS may collect and analyze metrics (e.g., through web analytics, number of logins, number of downloads, etc.) on use of the electronic products created. Success will be understood based on return on overall investment.

WEB-02

Users do not rely on or trust websites that are not updated, and building trust helps make audiences receptive to messages. Search engines downgrade websites not updated regularly (displaying those websites lower in results). Internal efficiencies are also hurt by old or incorrect intranet information. Additionally, there is a small cost for every webpage that must be maintained, even if it is not edited often. While some content is evergreen, most is not. Success will be determined by semiannual measurement of web documents from all contract and federal sources, updated according to an overall content lifecycle (creation, storage, categorizing, metadata tagging, delivery or sharing, repurposing, review and reporting, archiving and destruction), which will be established.

WEB-03

To ensure availability of systems and reduce the risk of instability from using out-of-date components necessary for website communications, NIEHS will update I&IT infrastructure, including, but not limited to, software and hardware. Success will be determined by the establishment of a lifecycle process and an inventory, and by measuring the percentage of website communications components that are compliant with that lifecycle.

WEB-04

To increase credibility and ease of use, and further spread institute information, NIEHS will make continued improvements of user interfaces for all audiences, including navigation and search. The institute will measure success by defining, gathering, and analyzing metrics regularly, using the July 2018 federal digital analytics program Google Analytics as a baseline. NIEHS will track IC to IC status over time via the federal Digital Analytics Program, to weed out general marketplace variability. Qualitative metrics, such as user satisfaction surveys and usability tests, will also be collected.

WEB-05

To reduce duplication of efforts, promote collaboration, and save staff time by communicating effectively, NIEHS will lower barriers for and enhance internal communications and communication efficiency. The institute will measure success by establishment and evaluation of metrics around communication efficiency; monitor, collect, and analyze metrics regularly (time to receive a notification, time to understand a notification, time to find information); and react to metrics to increase communication efficiency. Qualitative metrics, such as user satisfaction surveys and usability tests, will also be collected.

WEB-06

To increase consumption of information, the institute will build and facilitate access to NIEHS/National Toxicology Program (NTP), and Environmental Health Perspectives (EHP) presences on social media sites. Messaging will be increased on diverse and domain-specific channels, following federal, HHS, and NIH policies for use of social media. Success will be measured by evaluating metrics available from social media staff.

WEB-07

To increase engagement and offer information in multiple modalities, NIEHS will create and use more multimedia. Success will be measured by the amount of multimedia created quarterly, which should show an increase over time. Additionally, NIEHS will measure increased access to multimedia, via metrics available from web analytics internally and externally.

WEB-08

To increase credibility and ease of use, and further spread institute messages, NIEHS will inform and educate internal I&IT and website communications communities about best practices, industry changes, new technologies, and policies. Best practices will also be adopted, from other NIH institutes and centers (ICs) and local universities, to include both informing audiences and expanding capabilities. Success will be measured by evaluation of changes to technologies and approaches due to internal information sharing. NIEHS will develop the appropriate knowledge base(s) for target audiences.

WEB-09

To reduce travel costs, increase transparency, and increase community involvement, NIEHS will increase virtual meeting and collaboration capabilities and use. The website communications capability statement includes increased use of webcasts and website content collaboration. Additionally, website communications are responsible for effectively communicating about in-scope virtual meeting and collaboration tools available to NIEHS audiences. Success will be measured by evaluation of the monthly webcast counts, which should increase over time. Utilization of any new technology will be monitored.

WEB-10

Drupal migration will allow NIEHS to remain synchronized with NIH and HHS efforts, while also reducing the cost to NIEHS of using a CMS. Most of this migration will be completed within two years. Success will be measured by evaluating the percentage of NIEHS (including NTP) webpages migrated from Percussion to Drupal, with no measured degradation in performance, as measured by baseline and periodic robust stress and speed testing of the website(s).